تبني شبكات التواصل الاجتماعي في نحسين الصورة الذهنية للعلامة التجارية دراسة حالة الشركة الوطنية للاتصالات – أوريدو-
| dc.contributor.author | أ.د معراج عبد القادر هواري | |
| dc.date.accessioned | 2025-06-18T07:19:55Z | |
| dc.date.issued | 2022-03 | |
| dc.description.abstract | This research aimed to know the role of adopting social media networks in order to improve the mental image of the brand, as it focused on a number of social networking pages and their role in attracting and consolidating the components of the mental image of the mental brand among customers. We identified the study with an independent variable represented in: Social networks with a dependent variable represented in the mental image of the mark with its three dimensions (personality, reputation and values), where a field study was relied upon to understand the nature of the influence between the study variables. The research was distributed electronically via the Ooredoo Foundation's Facebook page, including a sample of the page's affiliates. Keywords: social media, brand image, brand personality, brand reputation, brand values. | |
| dc.identifier.uri | https://research.arabeast.edu.sa/handle/123456789/194 | |
| dc.language.iso | en | |
| dc.publisher | جامعة عمان العربية | |
| dc.title | تبني شبكات التواصل الاجتماعي في نحسين الصورة الذهنية للعلامة التجارية دراسة حالة الشركة الوطنية للاتصالات – أوريدو- | |
| dc.type | Article |