Importance of Consumer Behaviour for Marketing Practices
| dc.contributor.author | Dr. Bandar Al Harthy | |
| dc.date.accessioned | 2025-06-16T05:24:45Z | |
| dc.date.issued | 2018-03 | |
| dc.description.abstract | During buying activities, the consumer generally follows a consumer decision making process. This process mainly includes identification of needs, searching of the information, examining the available alternatives, purchasing the product and then the post purchase behaviour. These activities combined together and form the consumer behaviour. Consumer behaviour is the most important aspect of the overall marketing process. The customer behaviour determines the success of a particular product or service in the immediate market place. Due to all such reasons, the study of customer behaviour is an important part of the overall marketing process. Having a good understanding of customer behaviour is the most important requirement for the business organizations in order to achieve high sales and growth at present as well as the future run. By acknowledging with such needs of the customers, the marketing managers can change their marketing process as well as can change their production process according to the needs of the customers. To understand the buyer and to convert him into a customer through the understanding is the purpose of this paper. The given paper is also formulated for conducting the research in relation to consumer behaviour. This paper provided the importance of the study of customer behaviour under marketing process. | |
| dc.identifier.uri | https://research.arabeast.edu.sa/handle/123456789/65 | |
| dc.language.iso | en | |
| dc.publisher | American Journal of Academic Research | |
| dc.title | Importance of Consumer Behaviour for Marketing Practices | |
| dc.type | Article |